The AllLife Foundation Adventure

AllLife Foundation and our new website venture truly arose out of a desire to be heard, to make a greater difference in the world than is possible through the written word alone. This desire of mine was totally shared by my Spirit of Ma'at colleagues. We saw that creating documentaries would be a dramatic shift in our approach to the way we interact with the world to effect change. It is a shift that we are all eager and excited to make.

Alllife Foundation Documentaries

In terms of subject matter, AllLife Foundation will begin as did this magazine, by looking at the issues of the environment and the New Children (updated with our most recent understandings, of course — and, as noted above, in far more detail).

In time, AllLife Foundation will expand its mandate to include many of the other issues that were explored in the Spirit of Ma'at.

Highly professional and award-winning film crews have expressed their desire to be part of this new Foundation and the direction it is taking. I am very excited about this, and certain that our films will be tremendous, beautiful, revealing, and inspirational.

And as this Foundation starts up, it is deeply satisfying to know that the huge amount of information in our magazines that was previously under password protection will finally be available to the world.

To learn more about the considerations that led us to make the website free and hold off for a while on creating new magazines, please go here. To return to Drunvalo's letter, please go here.

The Steps Leading up to AllLife Foundation

Sharing Information in Magazine Format

For more than three years, we here at the Spirit of Ma'at have shared with our members — and, unfortunately, only with our members — the spiritual insights of the world's authors, writers, and artists. Our aim has been to bring to our subscribers a broad spectrum of spiritual consciousness, from tribal intuition to scientific inventiveness, from healing methodologies to ways of becoming, ourselves, the healers and creators of our own experience and our world.

If it's in the ethers, our webzine has probably talked about it.

And although our articles have approached spiritual consciousness from many different points of view, we have always tried to maintain an underlying focus upon the ease and power of letting go and letting God — not just personally, but also politically, on both a local and a global scale. We have intended to make real to you a new, spiritual, higher-dimensional way of being that replaces the old, third-dimensional focus on force and control.

We feel good about what we have done so far. In the 40 issues since August 2000, we have created a gigantic virtual database of spiritual understanding to take us all through these End Times and into the New World we are creating.

Should the Information Superhighway Be Free?

In launching the Spirit of Ma'at, we believed that subscriptions would enable us to pay the considerable overhead of creating the magazine each month and making it available online. And we also intended, once an individual issue had been online for a while, to release it into the Free Archives and make it available to all.

But we were misguided on both counts.

As it turns out, most people feel the Information Superhighway ought to be free. When a "toll booth" is encountered upon this highway, they turn around and find another path. Even with our staff members working overtime, plus the help of some truly dedicated volunteers, our subscription revenues were consistently insufficient for us to keep going indefinitely.

And whenever we made an issue free to the public, even those of our site visitors who might normally have subscribed did not do so that month. Our revenues would fall to almost nothing. In order to survive, we had to stop releasing any issues of our magazine into the Free Archives.

In effect, we realized that we had created a self-defeating system: one that could not be heard. The longer we published, the more information would keep on being buried from the sight of all but a very few. In fact, since all membership articles are under password protection, the Internet Search Engines don't even know they exist!

Upon looking at all this, we found that we were in agreement with it. We felt that the Information Superhighway really ought to be free to all. And we could see that even one magazine's supply of new articles was as much as most people could be expected to read in a month. Why should they subscribe when there was a new magazine available for free?

We needed to find another way.

Enter the MaatShop

We found this other way. It's what we call the MaatShop: a shopping cart section of our site where we make available some of the products and technologies that we talk about in our magazines.

We also carry products that I have discovered in my constant search for sustainable technology and alternative ways of living and healing — and there will soon be more of these. They are all without exception things that I myself and my family use and would not personally want to be without, and that are either difficult, impossible, or prohibitively expensive to obtain elsewhere.

Now, the website was self-supporting. And the question became whether it would be productive for us as individuals to keep putting our energies into more new magazines. We already had 33 magazines that most people had never even seen!

What were the alternatives?

A Hidden Treasurehouse

So we thought about this. What if we were to discontinue the subscription process and, instead of creating new magazines, gradually make all of the previous issues of the Spirit of Ma'at (and everything else on the website) available for free?

Over a period of time, this would release into the public domain a formerly hidden treasurehouse: an ebook-sized collection of "letters" about two incredible, life-changing sacred journeys (the Letters from Drunvalo), and more than 400 articles that have never been seen or even heard of by the general public.

And instead of producing new magazines (at least for a while) we could divert our energies in an exciting new direction.

To learn more about AllLife Foundation and the documentaries we have planned, please go here. To return to Drunvalo's letter, please go here.